Each year I choose a theme for OSMI to indicate what our general focus will be for the week. Of course, we are always focused on teaching journalism teachers about digital publications and online media strategies, but each year something arises as a particular trend or philosophy that shapes the participants’ and instructors’ week together. This year that theme is: Content & Experience, meaning that the content and experience in online journalism are equally important. It is no longer enough to give your audience mere content; you must give them an experience, or the opportunity for an experience, as well.
For example, the idea of “conversational journalism” is listed in the predictions for what will be be big in 2017 media trends.